Case study is an interactive teaching method. It is based on the active problem-situation analysis based on learning by solving specific tasks, situations (cases). It learns to solve particular problems-situations (cases). Its main purpose is to develop the ability to find a solution to a problem and learn to work with information. The focus is not on getting ready knowledge, but on its development, on the co-creation of a teacher and a student.
Each case is a full learning materials collection. They are formed because of production situations that form students’ skills in the independent construction of solving algorithms. The results of completed projects should be, as they say, “tangible” – a specific result, ready to use (in class, at school, in real life).
When we discuss this system as a pedagogical issue, then this technology comprises a combination of research, problem techniques, creative in their very essence.
Case Study Method
There are different methods of case studies. Their contrast is founded on the hypothesis and statement to be argued. The models of case studies can also overlap each other. All of the particular kinds of cases can be practiced in any discipline. Whether it is medicine, commerce or the literature, the sort of case study may implement to any area.
- Explanatory type
This method concentrates on an interpretation of a problem. Fundamentally, this type of case study definition is “1+1 is 2”. The outcome is not up for analysis. An exploratory method is ordinarily the precursor to a regular, large-scale research outline. The case study’s purpose is to show that further study is required.
The exploratory method is very popular in social segment. The scientists are constantly looking for better techniques to treat their clients, and exploratory method allows them to examine new ideas or approaches.
- Collective type
It uses data from various subjects to form the case for a recent subject. The use of preceding knowledge allows new information without requiring to spend more time and payment on extra studies.
- Intrinsic type
An intrinsic method is the research of a case in which the item is the main interest. The “Genie” case is an illustration of this. The work was not so great about psychology, but about Genie. It raises the question of how her experiences formed who she was. Genie is the problem. Genie is what the scientist is interested in. The researches raised the question…”If a person is never acquainted with language through the important first years of life, can it obtain language facilities when it is older?”
- Instrumental type
An instrumental type of research relates to a case to strengthen conceptions into an event. For instance, a researcher engaged in youth obesity rates can set up a comparison with school, students and a particular exercise plan. The children and the program are not central. The attention is on studying the correlation between kids and activity. The second aspect of research is why definite children become overweight.
There are five various kinds of studies, and the problems they appeal:
- It concentrates on one appropriate person. It also occurs some types of research to conclude the result.
- It concentrates on a gathering of people. It may be a family, colleagues, and friends.
- It concentrates on a place, tells about of how and why it is used.
- It concentrates on a business, people who work for the organization.
- It concentrates on various types of social events and their influence.
Case study method gives an opportunity to provide detailed information. It allows insight for further study. Case studies research features of human thinking and action that would be impossible to investigate in other methods.
If a student wants to investigate a specific phenomenon rising from a certain object, then a single-case research is approved and will provide for an in-depth understanding of the particular phenomenon. It would include collecting different types of information. Using a multiple-case investigation provides a more in-depth understanding of the cases as a part, through the contrast. Proof arising from multiple-case investigations is often more powerful and stronger than from single-case ones.
Examples of Case Studies
The saying “lead by example” is necessary in any sphere – marketing, science, business and learning. Here are some case study examples:
- Customer Case Study
This year, over 50% of people view more than one hour of Facebook or YouTube video content weekly. A video case study should become a real way to attract potential clients who adore viewing a video and prefers it over reading content. Moreover, a video gives an opportunity to convey user emotion. For example, it can provide the audience to see firsthand the effects of the proposed product. It can contain text to form and divide the video into segments.
- “Clinique” by AdRoll
In order to capture the audience’s attention, sometimes it is better to start with the result. Clinique’s case study proves that doing just that is a great idea. Starting with some awesome estimates: “9.5 Times ROI, 16 Times ROAS, 300% Amount of Sales”. The company smartly pulls back to present the “Benefits of Personalized Ads”, performing the reader think how these same privileges might help their own business.
The page is small and reasonable and finishes with a great call-to-action – “AdRoll has generated revenues in excess of seven billion for its customers. Try it now.” The correct page is a powerful illustration of using a case study to capture future potential clients.
Conclusion
Case study method supports the pupils to ask questions to the professor. It is successfully used as an illustration of a certain problem. Certainly, this method requires great preparation. However, it allows scholars to see real-life examples of subjects in a situation. Case study enables the pupils to see that there is a category of ways of approaching certain issue. The method gives the professor an opportunity to center on the student’s level of understanding. It helps to realize that there are no correct or irregular answers. This allows understanding that there are no immediate solutions or simple answers. It also supplies appreciating different roles in organizations and various perspectives on matters. The more capable scholars who have a deeper knowledge are able to stretch themselves further. The less able scholars can work at their own pace.
